Effective communication can act as a force multiplier, engaging and mobilising the resources necessary to drive strategic education reform throughout the sector.
Communication is a key component in Chapter 13 of the NESP. An effective communications strategy is essential to support the achievement of the goals of the MoE. Engaging stakeholders requires a combination of strategies to educate and foster ties with the aim to change their mindset or behaviour and subsequently to empower stakeholders.
Successful change management relies on communication. Internally, MoE staff will need to be aware of changes that may occur through the implementation of the CKIM Strategy and how these changes will impact on the work they are undertaking.
Externally, communication is highly relevant to initially create awareness and then later to share plans, progress, and achievements. Doing so creates broad based support for the changes in MoE and creates awareness among communities and parents of the importance of the education system’s quality and the need to have effective tools and skills to measure this quality. Communication plays a role in translating evaluation and research into a language that is more likely to be comprehended and therefore absorbed.